Rewriting Success: Lillian Brummet on the Art of Evolving Books and Building Reader Engagement (Part 1)

This is part 1 of 2 with award-winning poet, author, blogger, and entrepreneur Lillian Brummet. She joins us to discuss how she’s rewritten the narrative of her own career, from the healing power of poetry to evolving her books for lasting success. Lillian also reflects on Poetic Wanderings, a collection of her father-in-law's poetry, which she and her husband published as a tribute to his life. Learn more about Lillian’s creative journey, explore her blogs, and discover her books via this link, or visit her Amazon page.

 

BookHookup: What inspired you to update so many of your published books?

One of my mentors inspired us to re-examine our backlist for several reasons. You see - most of the time, authors (or their publishers) only pay attention to the most recent book release. However, it is important to recognize that every single promotional action results in people checking out the author's entire list of books - not just the most recent. Also when a reader finishes the most recent release, they are likely to check out the author's backlist.

So for us - it was important to ensure the backlist, the foundation of an author career, was updated. There is a new book coming out in the Purple Snowflake Marketing series and we wanted it to be upgraded to compliment that upcoming book release. 

 

BookHookup: How do you decide which of your books need updates or new formats?

That is a great question! Once we updated the entire backlist, and ran some marketing campaigns, we were able to retest each book - and each format that book is available in. Taking a hard look at the resulting data helps with future decisions.

The resulting data might reveal that it is worth investing more advertising dollars into Purple Snowflake Marketing's e-book, and reduce advertising dollars spent on the other formats.

The data might disclose that e-books are selling in Canada for that particular book, while the .com market (which is not just USA, but also includes other countries) is selling paperbacks. Therefore, ads for Canada will focus on the e-book, while paperback format ads will be reserved for the.com market.

The end goal here is to focus on profitable activities, save time and money. The only way to do this is to get data - and we do that by updating the entire backlist, releasing each book in multiple formats, and then study the analytics.

 

BookHookup: What steps are involved in updating an existing book? Can you walk us through your process?

The first thing is to check out recent reviews to see what readers are saying about the book. Next, examine the top 100 best selling books in that genre and read their book reviews to see what readers are saying. Pay close attention to what the readers like but even closer attention to the flaws they point out. Of the top 100 best sellers, I'll find the top 3 books that seem most similar to mine. I'll visit their landing pages, check out their book covers, read a sample download, check out the Also Bought and Also Read carousels... taking notes about the things I am noticing.

Armed with that information I will re-examine my book before making any updates or changes.

The most important Viral Catalysts include:

• Author Central Page
• Cover design
• Increased Distribution
• Landing Page & use of Keywords
• Metadata
• More Products To Choose From
• Marketing Efforts
• New Formats
• Price Alteration and Promotions
• Read Sample (formerly Look Inside)
• Read Through
• Reader (or customer) Engagement
• Reviews, testimonials, awards, referrals, recommendations
• Subtitle

 

BookHookup: How do you approach redesigning a book cover that will play a role in the success of a book?

Book cover updates are one of the major Viral Catalysts that can have a powerful impact on traffic, profits, sales, marketing, and ad campaigns. (We take a deep dive into catalysts in the upcoming The Next Step - book 2 in the Purple Snowflake Marketing series). It starts by researching the top 100 best selling books within the same sub-categories as yours.

If those books do not look similar to yours then you have chosen a category that doesn't actually fit your book–search other categories to find books more similar to yours. Once you have found 1-3 categories, search for the top 100 best selling books, in one category at a time, and then do the following:

Scroll quickly down the page, and note all the colors used by those book cover designers.

Scroll through the best sellers looking for book cover themes, such as: the use of graphics, cartoons or photos, scenes with women looking backward, covers that have profiles of faces or anything else that you notice.

Make notes on the type of font that they use. Ask yourself "Where are the author names placed, the size, and location of the book title? Did they use drop shadow or some other effect?"

 

BookHookup: How does releasing new formats enhance the reader's experience?

I feel the new format and new edition show a deep understanding of the reader’s expectations, challenges and experiences. Readers of both cookbook and how-to genres prefer hardcover formats because they know it will endure heavy use.

Paperbacks are a cheaper version while having something to hold, write notes in the margins, and store on a shelf. Readers will often invest in the hardcover, after they have worn through 1-2 paperbacks.

Readers like testing the water, so to speak, by purchasing the e-book first or get it through the KU program, because they save money and if they like it, they might buy a different format. While readers purchase e-books for themselves, people prefer to give paperback or hardcover books as gifts.

Audio books are a great option if you can afford the production, or have the ability to do the work yourself. They do not always bring in a profit, but some readers prefer audio books because they are entertained while driving, travelling, performing mundane chores, or patiently sitting in waiting rooms, etc. Some people like to listen to books before going to sleep, or while waiting for the household to wake up.

As such, we must branch into as many formats as we can to meet all reader expectations. However we should place priority on the formats we know do well in that genre–branching out to other formats later on.

 

BookHookup: Have you noticed changes in reader engagement or feedback since these updates?

We spent a great deal of time updating the Front Matter and changing the Back Matter, adding CTA's (call-to-action), our logo to the back cover, and employing QR codes. We are already seeing improved read-throughs, more followers on Socials, subscribers to our YouTube channel and an increase in Amazon followers. 

Read part 2 of this interview here. 

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Midnight's Child: WWII-era intrigue & an unforgettable protagonist

Midnight’s Child (The Midnight Series Book 2) by Tom Kane is a gripping historical war thriller that merges high-stakes espionage with a fierce, complex female protagonist, Jessie Fordham, whose journey through occupied France during World War II keeps readers riveted. This sequel to Walking Away from Midnight plunges readers back into a world filled with danger, suspense, and emotional depth, offering a fast-paced narrative full of unexpected twists.

BookHookup Review: Midnight's Child

⭐⭐⭐⭐⭐

The sequel builds on the series' hallmark suspense, with shocking turns and red herrings that ensure readers are kept on the edge of their seats. Jessie’s journey grows more complex and perilous with every chapter, pulling readers deeper into the world of espionage and wartime struggle. Central to her mission is a deeply personal task involving family ties—her uncle, a spy, is in peril, and she must rescue him. This adds a layer of emotional stakes that will keep readers invested in her journey. By the end, you’ll be left with a sense of urgency, eager to see how Jessie navigates the mounting threats and moral dilemmas that await her in this ever-dangerous world of wartime espionage.

Kane skillfully weaves historical facts into the narrative, blending real events with fictional intrigue. The stakes are high, and the tension never lets up, transporting readers to a time when the consequences of espionage were life and death.

In Midnight’s Child, Jessie’s character evolves in ways that are both heartbreaking and inspiring. Her strength, resilience, and unwavering moral compass are tested in the most grueling circumstances, making her journey even more poignant and relatable. This thrilling continuation of her story highlights the price of loyalty, sacrifice, and the personal cost of war.

For fans of historical fiction, especially those drawn to WWII-era intrigue and an unforgettable protagonist, Midnight’s Child is a must-read. Jessie’s courage, resolve, and the heart-wrenching moments that define her journey will stay with you long after you turn the last page. A thrilling continuation of an unforgettable story.

The Cat on My Lap: A cozy uplifting read

The Cat on My Lap: Stories of the Cats We Love, edited by Callie Smith Grant, is a heartwarming collection of stories that will resonate deeply with any cat lover. Each tale is filled with warmth, humor, and emotional connection, often illustrating how God has used cats in unique and meaningful ways in people's lives. As a cat owner myself (or more accurately, as someone owned by a cat), I found myself repeatedly thinking, "This is my favorite story," as I read through the pages. The collection is not only entertaining but also emotionally touching, offering a sense of comfort and joy that cat lovers will cherish.

BookHookup Review: The Cat on My Lap

⭐⭐⭐⭐⭐

This book is a perfect gift for any cat enthusiast or anyone who has ever experienced the unconditional love of a feline friend. Even non-cat people may find themselves drawn into its warmth and charm. With inspirational true stories that highlight the spiritual significance of cats in people's lives, The Cat on My Lap provides a wonderful reminder of how animals, especially cats, can bring spiritual comfort and purpose, making it an ideal choice for a cozy, uplifting read.

I give it 5 stars—highly recommended for anyone who loves cats or is seeking a heartwarming, faith-filled read.

Dogs vs. Bears - imaginative, exciting, and heartwarming adventure

What happens when the battle for Austin’s bedroom goes too far? In Dogs vs. Bears, the toy dogs and bears have been vying for dominance in the room for years, each determined to be the top contender. But when an unexpected alien invader lands on the bed, the two rival groups must put aside their differences before the alien takes over!

At first, the dogs and bears don’t even notice each other, each thinking their side is the true ruler of the space. But when they finally realize they share the same territory, they begin a fierce battle for control. They each think they’re superior, simply because they’re different. The conflict builds until—enter the alien! Armed with a laser weapon and claiming the bedroom as her own, the stakes have never been higher.

BookHookup review: Dogs vs. Bears

⭐⭐⭐⭐⭐

As the story unfolds, the dogs and bears must learn that the only way to face this new threat is by working together. The lesson is clear: teamwork, communication, and a bit of understanding can turn enemies into allies. Through their cooperation, they manage to save the day and find a way to share their space—while learning the importance of respect and friendship.

The vibrant, lively illustrations add even more fun to the story, capturing the quirky personalities of the toy dogs, bears, and their unexpected alien guest. The art brings the adventure to life, enhancing the playful tone and drawing young readers into the action.

Dogs vs. Bears is a perfect choice for kids ages 6-9 who are learning about teamwork, diversity, and friendship. With its engaging characters, exciting alien twist, and valuable lessons about working together, this book will keep young readers entertained from start to finish.

An imaginative, exciting adventure, Dogs vs. Bears is a must-read for any young reader, and it certainly earns 5 stars!

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As BookHookup, I am a longtime book reviewer. I received a free advance review copy of this book from BookTasters and have not received compensation for reviewing or recommending it. Some links in this post are affiliate links. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to amazon.com and affiliate sites.

 

Little Beauty - A must read for fans of folklore and fairytales

Little Beauty by Mark Jonathan Runte is a captivating, magical fairytale mashup that reimagines classic archetypes. The narrative both honors and subverts these timeless stories, making it feels both fresh and familiar.

 

At its core, this is a story about love’s power to overcome adversity and bring redemption. Themes of loyalty, compassion, and belief shine through as characters rise above prejudice and societal expectations. The idea that goodness can prevail, even in the darkest times, is a central message, offering hope and inspiration throughout. The story also subtly weaves in a Christian message of "belief," emphasizing the strength of faith in overcoming challenges.

BookHookup review: Little Beauty

⭐⭐⭐⭐⭐

Runte’s storytelling is inventive and captivating, with fresh twists that keep the reader engaged. Unlike traditional fairytales, where villains like wicked stepmothers or evil witches are the main threats, Little Beauty reimagines the "wolf" character, transforming it into a compassionate and humble figure, adding unexpected depth to the narrative.

The characters are richly developed as Little Beauty revamps classic fairytale archetypes. Jehanne, the heroine, starts as a shy, self-contained young woman living in wolf form, under the cruelty of her sisters. Her transformation into a brave, loving figure is both moving and empowering, challenging the "damsel in distress" trope.

The hero, Perrin, likewise cursed and burdened by emotional baggage, adds layers of complexity to their compelling relationship. His flaws and struggles redefine the traditional "perfect prince." Mentors, helpers, and sidekicks play unique roles, adding further depth to the story while maintaining the essence of classic fairytales.

Together, their journey is one of healing, faith, and mutual growth. The narrative promotes values like charity, family loyalty, bravery, and the belief that goodness is its own reward. It reinforces the idea that love, faith, and inner beauty are more powerful than any curse or societal expectation.

This unique, refreshing story is a must-read for fans of folklore and fairytales. Little Beauty offers a new take on familiar tales, with depth, heart, and magic. Highly recommended for those who enjoy stories of redemption and transformative love. I’m happy to give it 5 out of 5 stars.

Anna's Fresh Start: Emotionally resonant story about second chances

Anna’s Fresh Start by Lori Soard is a captivating and heartfelt romance set in the post-Civil War South, where the heroine, Anna Heartfield, must confront the weight of a dangerous secret and find a way to rebuild her life. Anna is a complex and compelling character, and I thoroughly enjoyed following her journey. Her hidden past is not one of a broken relationship, but a dangerous web of secrets tied to her actions during the war, secrets that threaten to unravel her family’s reputation. Anna’s need for a fresh start is palpable, and her internal conflict about whether to share her truth with the man she begins to fall for adds a rich layer of emotional depth to the story.

Ezra Walters, the quiet, serious widower, is equally compelling. With a painful past marked by the suicide of his wife and the responsibility of raising their young daughter alone, he struggles to open his heart to love again. His reluctance to form new attachments stems from the fear of experiencing another devastating loss, yet his longing for companionship is undeniable. The emotional weight Ezra carries makes him a character readers can’t help but root for, and his slow-burn romance with Anna is beautifully developed.

BookHookup review: Anna's Fresh Start

⭐⭐⭐⭐☆

The romance between Anna and Ezra is heartwarming and engaging, and Soard does an excellent job of slowly unfolding their emotional connections, allowing readers to fully invest in their blossoming relationship. The addition of little historical touches, such as the candy Anna received from a soldier, enriches the narrative and adds depth to the setting. These details create a world that feels vivid and real, drawing the reader further into Anna’s struggles and hopes for redemption.

While the book is thoroughly enjoyable, there are a few moments that could benefit from refinement. One recurring detail is repeated several times, likely to ensure readers remember it, but it can feel a bit redundant. Additionally, there's a discrepancy regarding the delivery of Anna's truck—it's introduced in Chapter 6 but is said to have arrived earlier that day in Chapter 9. This inconsistency momentarily pulled me out of the story as I had to double-check to make sure I hadn’t missed something and it threw me out of the emotional build-up at that moment.

Overall, Anna’s Fresh Start is a heartwarming and emotionally resonant tale of second chances, trust, and the healing power of love. The characters are well-developed and easy to invest in, and I found myself rooting for Anna and Ezra every step of the way. With its charming narrative and warm atmosphere, this book is sure to delight fans of historical romance. It offers a compelling and heartfelt journey that will leave readers eager for more.

 

About the Author

Lori Soard has a PhD in Journalism and Creative Writing, but she's hardly the stuffy professor type. She loves nothing better than a good romantic comedy and thinks the good guy should always win and the ending should always be happy.

From an early age, Lori started honing her story telling skills. As a kid she was rarely seen without a book in her hand, even walking and reading at the same time. Her first stories were about the world around her. At twenty she wrote her first novel, which she admits was horrible. At twenty-one, she sold her first article to a local newspaper. Once she got that taste of having others read her work and realizing that she could reach others and touch their hearts, there was no turning back for this natural born writer.

"If I can make someone's day just a tiny bit better," Lori says, "if I can make them smile even though they are sad, make them think things could be better, make them understand how much God loves them, then I have accomplished something. I write my stories, articles and books with that one person in mind who really needs the message. If I can change one person's perspective, then I've succeeded."

Lori is a life-long Hoosier and lives in southern Indiana with her high school sweetheart turned husband. They have two grown daughters and two granddaughters. She always has a her critters surrounding her, including a couple of miniature dachshunds and several rescue cats. "During the extreme low points in life, it has been my animals that have seen me through. There is nothing like the deep devotion of a dog or the unconditional love of a cat." Lori adores animals and while some of her dear friends have crossed over the Rainbow Bridge she will always stand by her belief that animals make the world a better place.

She loves to hear from her readers and blogs regularly.