Product Launch Checklist: A step-by-step guide to preparing and launching products in the 21st Century, by Dominic Frúges, delivers what the title promises. Frúges brings a lifetime of experience to actionable product launch lists to guide people through the process. The first couple of chapters provide background and credentials that reveal the depth of knowledge and real life experience this book offers. Subsequent chapters provide detailed bulleted checklists written in a tech-manual style offering clear direction with no unnecessary fluff.
Along with the original project launch checklist, following chapters delve deeper with complementary lists designed to help accomplish the objectives of the project launch list. For instance, the chapter on the Product Launch Agreement offers the necessary steps to put together the agreement, and following “The New Marketing” chapter are chapters on digital marketing, target audience, key marketing points, market research, and more, each with their unique checklist.
The index and layout of the book make it easy to find the topic you’re looking for and distills the information you need into an ordered list of what to do, often with notes as to why, along with helpful resources to expand your knowledge or help accomplish the goal. While the author concludes by saying the book “will never be an all-inclusive lists of steps that launch a product, because of changes in process, technology, and project management,” it is so well organized and comprehensive that it is a relevant resource to keep handy.
I award this book 5 stars. It is easy to navigate and provides a plethora of pertinent information. I recommend Product Launch Check List to anyone with a product launch on the horizon for business or even as a product entrepreneur. In fact, as a writer with another book due out early next year, I found helpful ideas to use for a book launch.
As Book Hookup, I am a longtime book reviewer, and I received a free review copy of this book and have not been compensated for reviewing or recommending it. This review is posted in collaboration with BookTasters. Some links in this post are affiliate links. We participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to amazon.com and affiliate sites.
About Author Dominic Frúges
Dominic J. Frúges authored "The Product Launch Checklist" to help people learn how to organize and work through a product or brand launch. He is a retired Consultant, who worked as a Strategist, Innovator, Executive for Entrepreneurs, Small & Mid-Size, and Enterprise businesses. A thought leader who uses strategic, market, and situational analysis to assess strengths or areas for improvement. Expert at developing value propositions, strategic messaging, features & benefits that position products. B2B, B2C, High Tech, Services marketing, and sales experience. Product Launch Expert who has worked on 13 product launches or solution launches from inception to full release. That includes one B2C brand launch that brought in $500,000 for the firm. In April 2019, Mr. Fruges was a Guest Lecturer at Rutgers Business School for “Waterfall vs. Agile-Scrum Project Management.”
Learn more about Dom Frúges at his LinkedIn Profile including samples of his work: LinkedIn Profile
Mr. Frúges holds or has held the following certifications and degrees:
• MBA – Rutgers University
• CloudMASTER® Certificate – NJIT University
• Mini-MBA in Digital Marketing – Rutgers University
• Scrum Product Owner – Scrum Study
• Scaled Scrum Product Owner – Scrum Study
• Adaptive Lean Six Sigma Essential – AptoLean, LLC.